NiftiBusiness extends sponsorship of the Counter Ruck podcast

Written by Rachel O'Toole

2 mins read

We are delighted to announce that NiftiBusiness will continue our sponsorship of the Counter Ruck podcast from the Irish Times for the remainder of 2024. From host Nathan Johns and all the analysts and guests featured to date, through to the background team working on each episode, the Irish Times team have produced an outstanding podcast, one we are proud to be associated with. 

With Ireland just about to kick-off their eagerly anticipated tour of South Africa, the current World Champions, and an Autumn Nations Series in November featuring mouth-watering games against New Zealand, Argentina and Australia, there will no doubt be some fantastic discussion and analysis to come over the coming months on the show.  

Simon Madden, Marketing Director, NiftiBusiness commented, “we have been very happy with the Irish Times partnership and get on really well with the team, so it made perfect sense to continue our sponsorship of the Counter Ruck for the remainder of the year. Many of our customers are already Irish Times readers and subscribers, but we are also introducing NiftiBusiness to new customers which has been great.”  

Listen below, or wherever you get your podcasts.

You may also like

EV Sales Surge +35% in 2025. What this means for Irish Fleets. 19 mins read

The Society of the Irish Motor Industry (SIMI) has published its official new vehicle registration statistics for 2025, providing valuable...

Beyond the Plug: Seven ICE Contenders for Irish Fleets for 2026 12 mins read

Fleet managers today face a rapidly shifting market, where electric vehicles (EVs) now account for just under 18% of Irish new car...

Budget Summary 2026 5 mins read

Budget 2026 brought few surprises for the motor industry, with a number of existing schemes extended, but disappointing to see the...

Maximizing Fleet Performance: 10 Essential Tips for Vehicle Fleet Managers 10 mins read

As a fleet manager, the performance of your vehicles directly impacts the bottom line of your business. Whether you manage a small fleet...